David Breese has a deep-rooted connection to Newcastle-under-Lyme, having spent his entire life within its vibrant community. He has not only witnessed but actively contributed to the town’s growth and development over the years. As a former small business owner for over 20 years on the outskirts of Newcastle under Lyme, David is well-acquainted with the challenges that local businesses face. His unique perspective as a self-proclaimed “Castle Lad” allows him to connect with the heart of the town and its evolving needs.

“We are thrilled to have David our team,” said Charlotte Pearce, BID Manager “His deep understanding of the town’s dynamics, combined with his extensive business experience, makes him an invaluable asset. David’s commitment to Newcastle-under-Lyme’s growth and his passion for its success align perfectly with the BID’s objectives.”

In his new role as Business Engagement Officer, David will serve as a vital bridge between the BID team and the town’s businesses, particularly those who contribute to the BID levy. His responsibilities include facilitating seamless communication of BID initiatives, offering support to local businesses, and gathering feedback to ensure informed decision-making. Additionally, David will play a pivotal role in fostering connections between businesses and key town centre partnerships, such as the Borough Council and Staffordshire Police.

David’s enthusiasm for his new role is evident in his own words: “Newcastle-under-Lyme is in my heart, and I want to help make it a special place for all the businesses and visitors. Let’s work together on making this reality.”

David encourages anyone interested in connecting with him to reach out via email at david@nulbid.co.uk, or to anticipate his friendly visits throughout the town over the upcoming weeks.

For more information about the Newcastle under Lyme BID team and its initiatives, please visit newcastleunderlyme.org and find us @newcastlebid on social media.