Joyous Jubilee celebrations at Belong Newcastle-under-Lyme care village took place over the weekend, with customers and families of the not-for-profit dementia specialist marking Her Majesty The Queen’s Platinum Jubilee with a party of a lifetime.

Amongst an abundance of Union Jack flags, tea and cake, the residents and tenants at the Lower Street village dressed in their best for a jam-packed bank holiday weekend, featuring right royal garden parties, complete with music from bygone eras, and live entertainment.

Customers also enjoyed getting creative for a great Jubilee bake-off, before transforming the town into Royal Newcastle-under-Lyme by knitting corgis and crowns to decorate Royal Mail post boxes. Well-earned cold treats came from a dedicated ice cream van hired for the big party, along with music, dancing and fun as the festivities unfolded.

Emma Palin, experience coordinator at Belong Newcastle-under-Lyme, said: “We wanted to host the best party ever for everyone to enjoy. Our residents and tenants have loved being involved with the plans, inputting their ideas and sharing their experiences from past jubilees and reminiscing about the Coronation. They’ve loved our Jubilee extravaganza; the activities and entertainment, singing, dancing and making new memories – what a weekend.”

Stacey McCann, chief operating officer at Belong, added: “It’s been a fantastic celebration and to see the happiness in our customers’ faces and the tremendous impact it has had has been wonderful and I’m sure it will be the talk of our villages for some time to come.”

Belong’s celebrations coincide with being chosen to feature in the official publication of Her Majesty The Queen: The Official Platinum Jubilee Pageant Album. Launched on the 5th June, the book commends outstanding individuals and organisations from across the country and the Commonwealth that have had an impact on life in the UK over the past seven decades.

Also marking the occasion and the reopening of the Belong Newcastle-under-Lyme village centre to the wider community, throughout June, everyone named Elizabeth has been invited to enjoy a free coffee and cake in the onsite Bistro. Other members of the public can also visit the family-friendly café for the same offer, available with every coffee and cake purchased.

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