• Our Work

    Learn how local businesses and charities have benefited from our PR expertise

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Our Work

Learn how local businesses and charities have benefited from our PR expertise

At BabaBaboon we are very versatile and we work with a wide range of clients. From hospitality, health & fitness, financial services and more. We also work with charities and can design campaigns to suit. We listen, create, collaborate and help you to reach your audience effectively.

Strategy:

Devising a start-up PR plan. Assisting with key messaging and press coverage.

Objective:

Raise the profile of the business and its services.

Target Profile audience:

Local and regional businesses and the general public.

The solution:

An initial PR plan was created to cover all messaging needed to showcase the business and its services.

Recruitment Robin were featured in the printed press and online following.

News featured on the Business Pages of BabaBaboon.co.uk also and in the BabaBaboon subscription Newsletter.

Results:

Coverage online and in the printed press showcased the business and attracted attention and enquiries. A longer-term plan is now in place.

Strategy:

Devising a start-up PR plan. Assisting with key messaging and press coverage.

Objective:

Raise the profile of the new business and its services.

Target Profile audience:

General public and other businesses within the local area.

The solution:

A PR plan was created to cover all messaging needed to showcase the new business and its services.

Coverage was received in the printed press and online following liaison with the press including advising on messaging for press.

News featured on the Business Pages of BabaBaboon.co.uk also and in the BabaBaboon subscription Newsletter.

Results:

Coverage online and in the printed press which highlighted the new business and attracted attention and enquiries. This was followed up by a shorter PR piece to enable publicity momentum for the business. A longer-term plan is now in place.

Strategy:

Assisting with key messaging and press coverage for a new charity campaign plus the opening of new Sports Traider stores throughout the UK.

A structured PR plan devised for press.

Objective:

Raise the profile of the new campaign regionally and nationally. Highlight the services of the charity and the shops UK-wide. 

Target Profile audience:

General public, businesses, educational authorities, sports stars and celebrities. Local and regional audience.

The solution:

A PR plan was created to cover all messaging needed to showcase the new campaign #jump4health and the new charity shops.

Both the campaign and the charity shops received exposure locally, regionally and Nationally. Content was also published via BabaBaboon.co.uk and shared in the subscription Newsletter.

Liaison with the press including advising on messaging for press, live interviews and other networks to attract support. Liaison with supporters of the charity and the campaign or publicity purposes and other factors.

Results:

The #jump4health campaign has featured in various printed press publications, including online regionally and nationally. Press releases and email notifications for internal and external communications created to attract support. Connections made with schools UK-wide. The campaign has so far generated publicity Nationwide and reaching communities around the globe. Connections and support made with various Businesses. A long term relationship developed.

Strategy:

Assisting with key messaging and press coverage for anniversary celebrations.

A structured PR plan devised for press and social media.

Objective:

Brand awareness.

Target Profile audience:

Local businesses and communities.

The solution:

A PR plan to help to share the news of the centre’s 10 year birthday celebrations and also to highlight the services available. Messaging was also defined to showcase how the business has grown since first launching.

Content was also published via BabaBaboon and shared in the subscription Newsletter plus in the local press and local networks associated with Baba.

Liaison with the press – radio and print.

Results:

King Street Chiropractic and Natural Health Centre received publicity throughout the area in which they serve and raised their profile.

Strategy:

Assisting with key messaging and press coverage during the coronavirus pandemic.

A structured PR plan devised for press and social media.

Objective:

Maintain brand awareness plus sharing up-to-date news and information about procedures and guidelines.

Target Profile audience:

Local and regional businesses and communities.

The solution:

A PR plan developed to account for changes with government guidelines during the coronavirus pandemic. Key messaging was needed and carefully structured for press coverage and social media content.

Content was also published via BabaBaboon and shared in the subscription Newsletter.

Liaison with the press – radio, print and TV. Plus advising on messaging.

Results:

Potbank Hotel featured in the local print press plus on media websites and radio platforms. Enquiries were made to the hotel.

An on going relationship has formed with the owners of Potbank Hotel with future PR plans.

Strategy:

To raise awareness for the charity and help to connect the charity to more of the business community. To raise awareness about charity fundraisers and developments. (The charity was one year-old in 2020.)

A structured PR plan devised for press and social media.

Objective:

Increase awareness for Helping Angels Charitable Association throughout North Staffordshire.

Target Profile audience:

Local businesses and communities. Potential volunteers.

The solution:

A PR plan was being developed just before the pandemic struck in March 2020. The plan adjusted to changing circumstances and content was created accordingly.

Key messages were defined and various press releases were published in the local media and on BabaBaboon.

Content was also created to highlight appeals and developments and featured on BabaBaboon’s Social Media channels and in the subscription Newsletter.

Results:

Helping Angels Charitable Association have various articles published in the local press plus radio interviews and coverage on local radio.

Following news of one certain press release the charity was included in nominations for a ‘Our Heroes’ campaign which was run by the local press.

Awareness for the charity and future fundraising events have been highlighted including important developments which have taken place.

Helping Angels CA are continuing to work with Baba Communications and BabaBaboon as a consistent PR plan, including creating social media and other content.

Strategy:

To create brand awareness for a new product which the gallery had launched during the Covid-19 pandemic. The gallery wanted to highlight the new product and showcase it in its own right.

In order to reach both objectives a structured PR plan was devised for press and social media.

Objective:

To increase awareness for the product, reach a wide audience and to generate sales.

Increase brand awareness for the gallery.

Target Profile audience:

General public, businesses and local organisations.

The solution:

A detailed PR plan was created between Baba Communications and the client. Content was created with the aim of publication on several platforms and media – including social media.

Content was created for press releases and social media content via BabaBaboon’s channels. Content was also created for inclusion in BabaBaboon’s subscription Newsletter and the use of particular images were advised upon.

Results:

Barewall Art Gallery received coverage in the local online and printed press. News was also published on BabaBaboon, received exposure on BabaBaboon’s social media channels and included in BabaBaboon’s Newsletter.

Within one day of publication in the media the client reported sales had increased. Baba Communications also sought other PR opportunities which led to the gallery being featured on regional TV news – on BBC Midlands Today – all within a week of the first press release being created.

In the first instance the product sold out which led to more being created. And months later orders continued.

Barewall Art Gallery also connected to more members of the local area who were unaware they existed before working with Baba Communications & BabaBaboon. A long term relationship has since developed.

Strategy:

To raise the profile of Emmaus North Staffs the charity as well as helping to promote the charity store Emmaus Furniture Mine.

In order to reach both objectives a structured PR plan was devised over a minimum 12 month period.

Objective:

To deter from a stigma which had been attached to the store and attract attention from the general public.

Increase awareness for the charity Emmaus North Staffs.

Target Profile audience:

General public, donors, businesses and local organisations.

The solution:

A tailored PR structure to highlight the charity and its cause as well as the importance of the charity store. Featured content was created and published on Baba Baboon’s platform which included regular updates to the listing on the Business Directory pages with fresh images. Following the issuing of press releases Emmaus North Staffs/(Emmaus Furniture Mine) featured in the traditional press including on the radio. We assisted the Executive Lead with radio interviews and attended a local radio station for an interview. Helped to devise a campaign and created content for this. Assisted with content for job advertisements at the charity and included content in Baba Baboon’s subscription Newsletter. Created content for social media.

Results:

Emmaus North Staffs (and former Emmaus Furniture Mine) have had various stories published in the traditional press including on local radio stations and online at Baba Baboon’s media platform.

The campaign was a success and it was reported that donors to the campaign had come directly from hearing/reading the news we had helped to create online and elsewhere.

A long term relationship has since developed.

Strategy:

To help raise the profile of the charity and to help towards direction of projects in order to gain publicity. In order to reach out to a wider audience we not only liaised with media outlets but we produced relevant content for attractive press releases, social media and web content. We also helped to assist with communications surrounding projects.

Objective:

To increase the charity profile in order to reach more communities. To be recognised as a very active organisation in meeting their cause. To increase social media interaction with their online events.

Target Profile audience:

Communities of all ages, local businesses and other organisations.

The solution:

A tailored PR and Communications plan aligning with the objectives to be met for various projects. Featured content was created to showcase the meaning behind the Charity and included on the Baba Baboon platform. Several Press Releases were produced which led to radio interviews and publication in the traditional print media. Following a press release the charity were included in nominations for a local media “Our Heroes” Awards. Content for various social media posts were created and published on the charity channels. Content was also created for other social media and the charity featured with a full detailed profile and Featured content on Baba Baboon. News from the charity was also featured in Baba Baboon’s subscription Newsletter.

Results:

Chell Area Family Action Group reached a wider audience via their social media online events during the coronavirus pandemic.

The charity was nominated for a local heroes award following the work done in the community during the pandemic.

Featured content regularly shared by Baba Baboon reached thousands of accounts weekly. Regular exposure in the traditional press, including radio interviews following press releases issued and content published on Baba Baboon’s media platform.

Projects fulfilled and direction for future ones. Baba Baboon has determined a long term relationship with the charity as new plans and projects are in the pipeline.

Reviews & Testimonials

We will always see the positive and share ideas with you on how we think your brand can stand our from the crowd – the soundboard and the go-to experts working with you all the way!

Our clients appreciate our friendly and approachable manner which is why we maintain long-term relationships and collaborations.

Working with Sonya from Baba Baboon has been an absolute delight! We genuinely love collaborating with her because she has a remarkable ability to capture the essence of what we do and effectively communicate it to our target markets. Sonya’s understanding of our brand and industry is impressive, and she consistently delivers high-quality work that aligns perfectly with our objectives. Her attention to detail and talent for crafting compelling messages truly sets her apart. It’s refreshing to work with someone who not only grasps our vision but also enhances it through her exceptional copywriting skills. Sonya’s dedication and passion for her craft shine through in every project, and we’re grateful to have her as a trusted partner. If you’re looking for a talented professional who can effectively convey your message to your target audience, Sonya and Baba Baboon are the perfect choice!

I’m delighted to recommend Sonya, whose ability to understand complex issues is unparalleled. Her industry knowledge and connections unlock opportunities which are remarkable, and have led to numerous successes. She balances her drive with empathy, encouraging an environment of growth and trust. Sonya is amazing, inspiring with her professionalism and collaboration. Looking forward to the future.

After opening my Business in 2020 I was very confident I could sell my product, however I was not as confident on selling my business!! For instance where do I start with all the competition in the market. After a short meeting with Sonya I was convinced this was the company to propel me forward. Sonya did our first publication in 2020 and we couldn’t believe the results. We have used Baba and Sonya every time now and they have become a major asset and I know they will continue to be for the future of my company.
Ever since working with Sonya and BabaBaboon, the support given to myself and Emmaus North Staffs has been second to none. Sonya is efficient and always willing to go that extra mile to ensure we achieve the right results. Sonya is very approachable and is always at the end of the phone. I cannot wait to see what Sonya and BabaBaboon will do next. Thank you Sonya!

Sonya is incredible at bringing your story to life during events. I challenged Sonya with an out of the ordinary Q&A for my business launch – because I hate public speaking and wanted to avoid the whole ‘get the know the founder’ awkward questions. So the brief was a Comedy Central style roast where we got 3 people who know me very well to share funny stories and anecdotes about me. Sonya initially had a kick off meeting with me to find out about my brand and vision. Then rang each person to interview them and gather content before pulling it together for a loose script on the night.

None of the people who took part in the roast had ever done any public speaking so were very nervous. Sonya was great in the run up to the event and made sure everyone felt comfortable and confident in what was asked of them and gave so much support to everyone.

Sonya helped to ensure everything ran on schedule and very smoothly which was great. As the host I even enjoyed myself knowing that we were all in safe hands and I had Sonya’s support.

The roast style Q&A went very well and was really entertaining for the guests. We had so much incredible feedback and everyone really enjoyed it and loved how different it was. Sonya brought so much to the table and really helped to bring my vision to life in a way that I couldn’t even imagine.

The mark of a great Q&A is how well the audience engage and one huge thing I noticed with business contacts that came was people arrived shaking my hand but upon leaving gave me a hug or a kiss on the check. The fact that people felt comfortable and familiar enough by the end of the night to say goodbye in that way was incredible and testament to how well Sonya was able to get my personality across.

I can’t wait to work with Sonya again.
Sonya and team have really been amazing in their support of my company but equally importantly understood the narrative my company required from a PR perspective, the attention to detail has also been of the highest quality. Thank you for your ongoing dedication.
I highly recommend Sonya and BabaBaboon for their expertise in PR & Media. Innov8 Agency and PPE 4 Community CIC have used Sonya’s services and platforms. Sonya is Highly professional, amazingly influential, and such a bubbly generous person. For your PR needs local or National, I suggest any business owner or marketing team get in touch with Sonya.

I had the pleasure of working with Sonya, at BabaBaboon, during a crucial phase in my business journey. As the founder of the Slanted Media Group, I was faced with the daunting task of rebranding our company and orchestrating a high-profile launch event. Sonya’s expertise in PR and communications proved to be invaluable throughout this process.

From our initial consultation to the execution of our PR strategy, Sonya exhibited a level of professionalism and dedication that exceeded my expectations. She took the time to thoroughly understand our objectives, ensuring that every aspect of our rebranding efforts was meticulously planned and executed.

Sonya’s ability to craft compelling press releases and leverage her extensive network of media contacts resulted in widespread coverage across social media and local business networks. Her strategic approach not only helped us generate buzz around our brand but also ensured that our message resonated with our target audience.

One of the highlights of our collaboration was the Q&A session Sonya conducted during our launch event. Her poise and expertise in hosting engaging discussions kept the audience captivated, allowing me to deliver our message with confidence.

Sonya’s passion for her work, coupled with her industry knowledge, makes her an invaluable asset for any business looking to amplify its brand presence.

Wanted to thank you with the help you have given our company. PR was something I knew nothing about prior to speaking to you, but you explained clearly and made some excellent recommendations to improve the company profile. The range of services you have to offer was a really eye opener and from the little that you have already done, it has generated lots of enquiries. Thank you.

I’d 100% recommend Sonya and BabaBaboon to anyone – whether you want to increase your visibility or have a fantastic positive story.

BabaBaboon continue to spread the good news about what we do and they are the voluntary, community and charity sector’s own little ray of sunshine.

Thanks to BabaBaboon the coverage has made a real difference at this difficult trading time due to the coronavirus pandemic. Who knew so many local people didn’t know about us? Great job Sonya and the team, and the story continues.

Thanks to Sonya and the team – great job. The story continues as orders are still coming in – even in lockdown.

The BabaBaboon platform has also been useful to us as we are able to share news about our charity and we can also showcase our charity store.

As both a small and new business it can be hard knowing which steps to take in getting your business marketed and established. Sonya and BabaBaboon have been so helpful in explaining the different steps to take and having different packages available to suit all budgets and business plans. I was over the moon with the great feature in the press and also on the BabaBaboon media platform. I have had such a positive response from existing clients and new contacts and feel that this has really raised my profile locally, which is exactly what I wanted to achieve. Thank you again, I am looking forward to our continuing working relationship going forwards.

Walk Talk Action would like to say a huge thank you to BabaBaboon – a company that has a passion for going the extra mile.

The enthusiasm, commitment and dedication has been second to none. Not only have Sonya and Baba helped us to receive publicity across multiple channels, but also helped to connect us with other organisations – and we are achieving the results we need. We are delighted to now have a long-term relationship with Sonya and BabaBaboon – a company which really has your organisation at its heart!

Sonya and BabaBaboon have provided social media marketing and website support which has helped us to develop an ongoing plan. We have received guidance and input into the new website content and we want to say thank you for Sonya’s enthusiasm, embracing our charity aims and activities both personally and through Baba.

I first met Sonya at Staffordshire Chambers of Commerce, I had booked onto a publicity course she was running and I enjoyed every minute.

She was the first person I thought of when my business partner and I were celebrating the second birthday of the launch of our book and needed a press release to tell our story. With such a strong background in media, and lots of experience, Sonya and Baba Baboon did a great job for us and raised our profile via her many contacts.

She is lovely and very professional and when we were invited onto a business spotlight at Cross Rhythms Radio, which Sonya hosted, we were delighted to agree and we had a great time and great publicity. We value her help and support and are very happy to recommend her unreservedly.