Local businesses are reaping the benefits of a prime digital advertising board located in Stoke Town centre.
Ashley Booth, who owns Stoke Billboard situated in Elenora Street – adjacent to the popular Potbank Hotel – is providing large scale billboard advertising for businesses of all sizes.
Businesses can have one of six 10-second slots played on rotation appearing a minimum of 1,440 times a day, or a custom campaign to target specific customers based on times of day, days of the week and months of the year.
Stoke based business – The Bathroom Place, located on Registry Street plus Samien Fitness have been delighted with the service and exposure received via the sign and have now become regular advertisers on the billboard.
“We advertised on the billboard to let people know our show room is now open again. The Ad increased the number of visitors we had and lots of people commented on the advert,” said Ian from The Bathroom Place.
“We have booked again for June when our expanded show room will be ready.”
Sam from Samien Fitness, which is a privately run gym that offers personal training, group sessions, said: “The billboard has helped us reach our local audience better than ever before. We’ve been overwhelmed with the amount of attention our business has received since promoting on the billboard. It’s been a huge success.”
Ashley utilises modern technology and equipment to enable the flexibility to deliver a customizable service to achieve this.
Elenora Street is a busy two lane, one way street that paves the way for 7,883 cars, 1,084 LGVs, 104 Buses, 70 motorbikes, 63 HGVs and 32 Pedal Bikes every day (DFT, 2020).
Ashley said: “An advert can be seen by up to 100,000 people in one week and The billboard can be seen for 24 seconds from the start of Elenora Street until driven past. One of the great benefits of the digital display is they are eye-catching and we have a great number of people who pass by us in Stoke, whether by foot, car or bus.”
Ashley added: “Most billboards are managed by national agencies in big cities that charge fees only large corporates can afford. We wanted to offer something more accessible to help local businesses to get their offering out to more people – especially how things have been affected in the last year due to the coronavirus pandemic.”
Individuals also have the opportunity to have personal messages displayed birthday messages being the most popular on the board.
For more information about Stoke Billboard contact Ashley Booth via @Stokebillboard on Facebook or visit www.stokebillboard.co.uk
(Please mention you heard about Stoke Billboard on Baba when contacting them.)