A Staffordshire public relations and media company is supporting a competition which aims to discover the next generation of journalists from the UK.

Baba Baboon is sponsoring an award at the Staffordshire University Future Journalist Awards – which for the first time are welcoming entrants nationwide.

In recent years Baba Baboon’s Founder and Creative Director, Sonya Farrall has been involved in presenting awards and for the last two years also been on the judging panel.

The 2021 awards will see the Newcastle-under-Lyme based company sponsor the award for best written content.

Seabridge Primary School winner, with competition judge Sonya Farrall, Creative Director of BabaBaboon

“I am so thrilled to be involved with the Future Journalist Awards again,” says Sonya. (Pictured at a previous Awards ceremony at the University.)

“I graduated at Staffordshire University myself in 2003 with a Journalism degree – a course which I thoroughly enjoyed and learned so much from and I think it’s really important to support the Future Journalist Awards.

“The Awards are a brilliant way to encourage young people to pursue a career in the media and I think, now, more so than ever supporting future journalists is so important.”

The Future Journalists Awards are organised by third-year Sports journalism students and aim to inspire young people considering a career in journalism.

The competition is open to anyone aged seven to 18 years and applicants are asked to write an article, review or blog, or even create a short video or audio clip.

Danielle Booker, PR lecturer at Staffordshire University, said: “We’re thrilled that BabaBaboon has agreed to sponsor the best written content awards. Sonya has been a big advocate of the Awards over the last few years. As an experienced journalist and an alumna of our journalism department, she can offer our future journalists’ great insight.

“The Future Journalist Awards are organised and delivered by my Sports Journalism students, as part of their PR Campaigning module. It’s a fantastic opportunity for them to work on a real-life campaign, and of course this year has the added challenges of managing an awards event during a pandemic.

“Each year, the quality and creativity of the award submissions continues at a very high standard. We are very much looking forward to welcoming entries from aspiring journalists and content creators, especially as for the first time the 2021 awards are open to young people from across the UK.”

Deadline for the competition is February 12, 2021 and full details on how to enter can be found on the competition website: www.blogs.staffs.ac.uk/futurejournalist/

All finalists from each of the five categories will be invited to a special award ceremony to take place in March.

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